Kelly Trace Joins Experience Kissimmee Board of Directors
FOR IMMEDIATE RELEASE:
Contact Megan Ring, Director of
Marketing & Creative
Megan@itsjustreach.com
KISSIMMEE, FL — Experience Kissimmee has appointed Kelly Trace, CEO of Reach, to serve as a Civic Leader on its Board of Directors. A fourth-generation Osceola County resident and longtime champion for the local community, Trace brings nearly two decades of marketing expertise to this leadership role.
As the founder of Reach, a marketing agency specializing in tourism and community impact, Trace has helped tell the story of Osceola County through award-winning campaigns that highlight both its vibrant visitor experiences and the people who call it home. Trace and her team have been at the forefront of local storytelling since opening in 2014. Her agency Reach and the Experience Kissimmee Team led the Addy-award-winning "Community Voices" campaign—which amplified the voices of residents who love and invest in this community. They also partnered with EK on the "Value of Tourism" campaign, which demonstrated the economic benefits of a thriving visitor economy in Osceola County.
Her commitment to the region extends beyond marketing; she has served on Experience Kissimmee’s Kissimmee Cares Committee, a group dedicated to investing in initiatives that enhance the community for both residents and visitors. In addition to her tourism marketing expertise, Trace has worked closely with local organizations focused on education, economic development, and social services, further reinforcing her ability to represent Osceola County’s diverse interests on a global stage.
"As someone who was born and raised in Osceola County, I’ve seen firsthand how tourism and community investment go hand in hand. This is a place where families build their futures, businesses thrive, and visitors return year after year. I’m honored to serve in this capacity and to continue advocating for the people and places that make our community so special." — Kelly Trace, CEO of Reach
"Kelly has a deep understanding of what makes Osceola County special—not just as a visitor destination, but as a thriving community. Her experience in tourism marketing, combined with her lifelong connection to this area and her work in community development, makes her an excellent addition to our board. We look forward to her insights and leadership as we continue promoting Osceola and strengthening Kissimmee as a top destination." — DT Minich, President & CEO of Experience Kissimmee
About REACH
Founded in January 2014, Reach is a dynamic, innovative advertising agency based in Osceola County, Florida. Known for its creative strategies and impactful results, Reach has assisted numerous local and national companies in achieving their marketing and branding goals. The agency specializes in marketing for the tourism and community sectors, working with attractions such as Wild Florida, Silver Spurs Rodeo, Old Town Kissimmee, and community initiatives supporting education and social impact. Reach prides itself on its unique local perspective, commitment to the community, and dedication to making a significant impact in the advertising world.
About Experience Kissimmee
Experience Kissimmee is the official tourism authority for Osceola County, Florida. Located at the heart of Central Florida, Kissimmee is 25 minutes from Orlando International Airport (MCO), minutes from world-famous theme parks and attractions, and nestled in carefully preserved outdoor spaces so visitors can reconnect with nature. Also known as the Vacation Home Capital of the World®, Kissimmee has sprawling resorts with thousands of options ranging from two-bedroom condominiums to 15-bedroom mansions.
