Is Your Website Working For You or Against You?

If you think your small business website is automatically working for you the second you hit publish, you may want to rethink that. If you don't have a strategy for it before you launch, then your website could work against you. Your website design should be a high-quality extension of your business and not just a series of links to different pages. It’s not just about a pretty design anymore - it’s about function and speed too. 

Is your website mobile-friendly?

Mobile phones are everywhere. Mobile search has exceeded desktop search for the past three years, and more than half of Americans own a smartphone. The average user spends nearly 3 hours per day on their phone, which is more time than reading, watching TV, or using social media. All of these statistics point to one undeniable fact: people are not just browsing the web through their mobile devices; they're living it.

So with more than half of all internet users browsing the web on mobile devices, the design and content of a site must be responsive to accommodate various screen sizes.

Mobile-friendliness is now a requirement for any business with an online presence. If a business has a website that isn't optimized for mobile devices, it is unlikely that it will win over new customers. There are many reasons why mobile-friendliness is so important. Still, perhaps the most pressing concern is the possibility that users will simply go elsewhere if they can't find what they're looking for on your website.

Does your website match your professional brand?

Your website is an important tool for the success of your business. It's how potential customers find you, what they see when they first arrive, and its visual appeal can make or break your chance at capturing their attention.

An outdated website will make it difficult to obtain new customers. They may look at your site and be turned off before they even get to the landing page, meaning they never get a chance to learn more about your product or services.

Is your website easy to use?

When was the last time you lost patience with a website because it was difficult to use? Whether it was a site for your favorite company or one for a friend, we've all had these moments. What does this tell us about the design of websites? Well, first, it means that designers misunderstood user experience and usability issues. Second, it means that there is a need for user-centered design on the web.

Some websites are designed to be confusing, difficult to navigate, and frustrating for users. If you want to create a website that your customers will use, you should make the site easy to use. When designing your website, think about what features you want people to be able to access easily. For example, if you have an eCommerce online store site, customers need to quickly place orders at the click of a button or click on their preferred payment method.

Does your website load fast?

The average attention span of web users falls at about eight seconds. With this in mind, it is more important than ever for website owners to ensure their sites load fast. Websites that load quickly will keep visitors on the site longer than those sites with slow loading times. This impacts conversion rates because there are higher chances of purchasing if the customer stays on the site. Also, since we get this question a lot - if you are wondering how to get your website on Google, one key is that they prefer websites with faster load times on their search engine.

Does your website have a way to capture lead information?

Your lead generation website must capture leads and should have an email form, a contact form, and other ways to collect contact information. Lead information can be the name, email address, or any other personal information that your business can use to contact them in the future. It will also let you know what kind of content they're interested in and what areas of your website they're browsing. This will allow you to personalize their experience with marketing automation and improve the chances of converting them into customers.

Is your website integrated with other key elements of your marketing strategy?

For your website to be effective, you need to integrate it seamlessly with other key components of your digital marketing strategy. This includes content marketing, generating leads, social media accounts, search engine optimization, and email marketing. All of these pieces are interconnected and should speak to each other in some way. The more successfully you do this, the better off you will be when it comes to conversions.

Is your website focused on your customers and not your business?

The idea of creating a website that focuses only on the customer is one that many businesses may feel is too risky. However, if your company does not focus on its customers, it won't be easy to grow and succeed. Customers want to see that websites are focused on their problems and the solutions to their problems rather than more information about your business.

When thinking about your site’s web design and development, many components come together to make sure that your website is truly working for you and your business rather than against you.