From I-4 Billboards to CPC Bids
Reach runs paid advertising on Meta, Google, YouTube and TikTok and buys traditional media like television, radio, print and out-of-home through vendor relationships we've held for years. Digital campaigns start at $2,000. Traditional media buying is charged at 20% of your media budget, so the fee moves with the buy instead of sitting on top of it.
Ask Your Rep These Questions
Not access to inventory, which anyone can buy, but the willingness to tell a vendor “no.”
A media rep called you. They had a package. It was expiring Friday, it was a great rate, and the last business who took it did really well. None of those are reasons to buy media. We wrote a whole post about this, including eight questions to ask a rep before you sign anything.
Digital Paid Ads: Meta, Google and TikTok
Meta (Facebook and Instagram) · Google (Search and YouTube) · TikTok
On every tier - platform management, conversion tracking, audience targeting built from your real customer profiles (or buyer personas), campaign creation, budget management, graphics and video editing, replies to comments on your ads and reporting against goals and KPIs you agreed at the start of the contract.
Monthly
Yearly
20% off
/Campaign
One platform, one campaign
/Campaign
One platform, ongoing
/Campaign
Three platforms, ongoing
/Year
Consulting Sessions
Limited Support
Analysis & Recommendations
Company Formation
Personal Habitat Advisory
Always-On Support
Tailored Solutions
/Year
Consulting Sessions
Limited Support
Analysis & Recommendations
Company Formation
Personal Habitat Advisory
Always-On Support
Tailored Solutions
/Year
Consulting Sessions
Limited Support
Analysis & Recommendations
Company Formation
Personal Habitat Advisory
Always-On Support
Tailored Solutions
Creative is included. If you need more than the ads themselves, our content studio can capture that for you!
Lite
$3,500
/ month
Posts a month
Up to 12
Channels
Up to 2
Pro
$5,000
/ month
Posts a month
Up to 32
Channels
Up to 4
Enterprise
$6,500
/ month
Posts a month
Up to 63
Channels
Up to 6
What Paid Ads Management Includes
The campaign going live is the easy part. Management is everything before and after.
Meta Ads, Google Ads and TikTok Ads: audiences, creative rotation, budget shifts and internal check-ins every week.
Building and refining who sees it.
Campaigns, ad sets and ads follow the same structure across platforms.
Your analytics shows paid traffic actually as paid traffic, with details.
You see the copy and the creative before it goes live.
Campaign-level week-over-week numbers and where the budget is pacing for the month.
Rotating creative before it fatigues.
Moving budget between platforms as the numbers come in.
An underperforming campaign gets paused and its budget moves.
Paid Social Advertising on Meta and TikTok
Someone scrolling Instagram hasn't told you what they're after. They're being interrupted, so the first second of the creative decides whether the offer gets watched or read at all.
Paid social sits alongside organic, not instead of it. Social media management keeps the account credible for the people who look you up after they've seen an ad.
Traditional Media Buying
Digital dominates the conversation, but it doesn't dominate with every audience.
For a Central Florida attraction fighting on a holiday weekend the reach that matters is on television, on the radio in the car, in the paper the locals still read and on the road tourists actually drive in on. We firmly believe traditional media amplifies a brand message in a way digital alone doesn't.
Vendors we work with:
WFTV
iHeartMedia (XL 106.7)
COX Media (K92FM)
JoyFM
Spotify
Spectrum
Hulu
Clear Channel Outdoor
Outfront
Becker Boards
Osceola News-Gazette
Osceola Star
Orlando Weekly
Visit Florida
Experience Kissimmee
Visit Orlando
20%
of your media budget. That's our fee.
That means we make more when you spend more, which is worth being upfront about and it also means we're not charging you a flat retainer to place a buy that got smaller. Long-standing relationships with these vendors are what let us negotiate rates you wouldn't get calling cold.
How Media Planning and Buying Actually Works
Build Goals Around the Spend
Host a kick-off to set the budget and decide what each purchase is meant to achieve.
Market Trends and Consumer Behavior
Determine who you're reaching, where they actually are, and what the data says about reaching them.
Meet the Reps
We schedule them, sit through them and work out which products and prices are worth having.
Build the Creative
Reach designs, edits and coordinate deadlines across every placement, so the same message holds from a :30 spot to a rack card.
Evaluate & Replicate
Detailed reporting and then more of whatever worked.
Results: 10x Return on Agency Fees, 70x in New Funding
Return on agency fees in one year for a major annual Florida event alongside $1.2 million in revenue and more than 64 million ad impressions across the decade.
Return in new funding for a Florida public agency, on $30,000 of media spend, hitting three times its enrollment goal.
Paid impressions in a year for a Central Florida attraction, on $42,000 of media spend.
Results are shared anonymously unless a client has given us permission to name them.
Media Buying in Kissimmee and Orlando
Orlando is an unusual media market. Half your audience lives here and half is visiting for four days, which means the same campaign has to work on a local who has seen your billboard four hundred times and a family who has never heard of you and is deciding at breakfast.
We're based in Kissimmee, we buy in this market every year and we know which Orlando vendors deliver against their rates and which ones need a conversation.
What Is Media Buying?
Media buying is negotiating and purchasing the ad space itself - the airtime, the billboard, the print page, the digital inventory - as distinct from deciding what should run there.
Media planning decides where a message should appear and why. Media buying is the part where somebody calls the station, argues about the rate and holds the vendor to what was promised. Most agencies do both and we do. The distinction matters when you're comparing quotes, because a media plan with no buying attached leaves you making those calls yourself.
What does a media buyer do?
A media buyer negotiates the rate, places the buy, then checks that the spots actually ran when and where they were sold and chases down media sellers when they didn't. That last part is most of the job and none of the pitch.
If you're buying media as part of something broader, it usually sits inside digital marketing alongside social and creative rather than standing on its own.
The money has moved decisively one way: US internet advertising revenue reached nearly $300 billion in 2025, up 13.9% year over year, according to the IAB and PwC internet advertising revenue report. Which is part of why the traditional side still works for some of our clients, that inventory is less contested than it was and the audience for a radio spot on a holiday weekend hasn't gone anywhere.
Frequently Asked Questions
Bring us the pitch you're not sure about.
The package a rep is pushing, the platform everyone says you should be on, the budget you can't tell is working. We'll give you a straight answer.
Schedule a Call